Strange as it may seem for a copywriting agency, it’s not words that lie at the heart of what we do – it’s numbers; Response Rates, Click Through Rates, CPA, ROMI, Conversion Rate Optimisation. The kinds of numbers that mean stronger sales. Higher profits. Words that win business. We get the numbers for tech startups […]
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Copywriting Manchester Song Writing UncategorizedI wrote a song a long time ago called If My Hair Gets Wet. You can click above to listen to it. The chorus starts with the line, ‘If my hair gets wet, then I will have wet hair’. It’s a big two fingers to trying and failing. It’s a refusal to allow myself to […]
For it is Written
Copywriting ManchesterThere’s a Neil Young song on Harvest Moon called ‘One of These Days’ – he talks about sitting down and writing a long letter to ‘all the good friends I’ve known’. A wise and honourable intention as the lyrics make clear the guy still hasn’t got around to it. I don’t want to fall into […]
Words That Win Business – to the Power of Three
Copywriting copywriting agencyYou know what they say… smart people surround themselves with smart people. It’s true. As true now as when I said it in a blog a couple of years back. Truer in fact. Which is why I’ve teamed up with Andrew Nattan of 603Copywriting and Ben Hampson of BJ Hampson Copywriting. Which is why Andy’s […]
Be More Party Cannon
Copywriting Digital MarketingNothing wild. Nothing weird. Not like this. Or this. Just a word. A single word takeaway from CopyCapital18. A word that begins in ‘L’ and ends in ‘eadership’. A word that ran through this year’s CopyCapital like Bournemouth through a stick of rock… or a stick of plastic explosives perhaps, in light of Mark Budden’s […]
… & another thing !!!
CopywritingMe? & You? Pinched from https://www.facebook.com/thelaurencox – thanks Lauren
The Art of Reviewing Copywriting Conferences
Copywriting Training writing tipsJust a review of a review. It’s a reflektor. Unfashionably late to the Copy Cabana 2017 party I know, but how can I not celebrate Mr Nattan’s post match analysis? A great gob of Salfordian swearyness and smart sensitive copywriting realities augmented with a bunch of Tweets and slide shares from other contributors and attendees. […]
Good Writing is Good Reading
UncategorizedSo… the more observant of you may have noticed a FREE DIY COPYWRITING download here. It’s the complete Doctor Strangewords: Or How I Learned to Stop Worrying and Love the Blank Page 5356 words, 10 observations and 22 rules that will change your writing – probably for the better. Here’s Observation One. Good Writing is […]
{$firstname}? In the Subject Line? Nah…
UncategorizedThe old-time copywriting secrets you need to know to write a great sales letter Mr Maslen in his new Drum column went through the anatomy of a sales letter/email he wrote to boost Drum subscriptions. A line by line dissection. And very good it is too. 167 shares no less, last time I looked. That’s […]
This sentence has five words.
Copywriting copywriting agency“Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It […]