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UK Copywriting

UK Copywriting

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Magic Numbers

August 20, 2019 by Martin Williams PR Public Relations SEO Copywriting Uncategorized

Strange as it may seem for a copywriting agency, it’s not words that lie at the heart of what we do – it’s numbers; Response Rates, Click Through Rates, CPA, ROMI, Conversion Rate Optimisation. The kinds of numbers that mean stronger sales. Higher profits. Words that win business. We get the numbers for tech startups […]

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If We Dare To Be Then We’ll Be Who We Dare

January 5, 2019 by Martin Williams Copywriting Manchester Song Writing Uncategorized

I wrote a song a long time ago called If My Hair Gets Wet. You can click above to listen to it. The chorus starts with the line, ‘If my hair gets wet, then I will have wet hair’. It’s a big two fingers to trying and failing. It’s a refusal to allow myself to […]

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For it is Written

December 16, 2018 by Martin Williams Copywriting Manchester

There’s a Neil Young song on Harvest Moon called ‘One of These Days’ – he talks about sitting down and writing a long letter to ‘all the good friends I’ve known’. A wise and honourable intention as the lyrics make clear the guy still hasn’t got around to it. I don’t want to fall into […]

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Words That Win Business – to the Power of Three

November 4, 2018 by Martin Williams Copywriting copywriting agency

You know what they say… smart people surround themselves with smart people. It’s true. As true now as when I said it in a blog a couple of years back. Truer in fact. Which is why I’ve teamed up with Andrew Nattan of 603Copywriting and Ben Hampson of BJ Hampson Copywriting. Which is why Andy’s […]

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Be More Party Cannon

September 21, 2018 by Martin Williams Copywriting Digital Marketing

Nothing wild. Nothing weird. Not like this. Or this. Just a word. A single word takeaway from CopyCapital18. A word that begins in ‘L’ and ends in ‘eadership’. A word that ran through this year’s CopyCapital like Bournemouth through a stick of rock… or a stick of plastic explosives perhaps, in light of Mark Budden’s […]

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… & another thing !!!

March 26, 2018 by Martin Williams Copywriting

Me? & You? Pinched from https://www.facebook.com/thelaurencox  – thanks Lauren

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The Art of Reviewing Copywriting Conferences

October 6, 2017 by Martin Williams Copywriting Training writing tips

Just a review of a review. It’s a reflektor. Unfashionably late to the Copy Cabana 2017 party I know, but how can I not celebrate Mr Nattan’s post match analysis? A great gob of Salfordian swearyness and smart sensitive copywriting realities augmented with a bunch of Tweets and slide shares from other contributors and attendees. […]

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Good Writing is Good Reading

July 17, 2017 by Martin Williams Uncategorized

So… the more observant of you may have noticed a FREE DIY COPYWRITING download here. It’s the complete Doctor Strangewords: Or How I Learned to Stop Worrying and Love the Blank Page 5356 words, 10 observations and 22 rules that will change your writing – probably for the better. Here’s Observation One. Good Writing is […]

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{$firstname}? In the Subject Line? Nah…

June 24, 2017 by Martin Williams Uncategorized

The old-time copywriting secrets you need to know to write a great sales letter Mr Maslen in his new Drum column went through the anatomy of a sales letter/email he wrote to boost Drum subscriptions.  A line by line dissection.  And very good it is too. 167 shares no less, last time I looked. That’s […]

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This sentence has five words.

April 22, 2017 by Martin Williams Copywriting copywriting agency

“Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It […]

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