A carefully considered content strategy is essential to help you grow your business internationally.
Our 5-stage content strategy process is a proven way to define, design and deploy the content you need:
UKC have the capacity to get the gist of exactly the right tone, exactly the right words to articulate what really matters to your audience and exactly the right structure for maximum impact.
Define your goals:
We’ll help clearly define your goals. Do you want to increase brand awareness, drive sales, grow market share or something else?
Defining specific, measurable goals will help guide the development of your strategy.
Understand your target audience:
It’s important to understand your customers’ ambitions and motivations – the progress they seek to make and how you can help them achieve that.
We’ll help you understand your existing customers so you can understand your future customers.
Create valuable, relevant content:
Your content needs to address the specific needs and interests of your target audience.
It should be valuable and relevant and should strive to offer them a unique perspective or value.
Promote your content:
Once you have created high-quality content, it’s important to promote it effectively.
This could include using social media, email marketing, and other channels to reach your target audience.
Analyze and optimize:
It’s important to regularly analyze the performance of your content and make adjustments as needed.
This could include A/B testing different headlines, adjusting your distribution channels, or experimenting with different formats.
By following the UKC content strategy and marketing process, we’ll help you effectively communicate with your English-speaking audience and reach your goals, ultimately driving growth for your international technology company.