Do you run any Google alerts? They’re a great way of keeping a virtual ear to the virtual ground. I run a few – Copywriter UK, SEO Copywriting, Manchester Copywriter, Manchester Copywriting for instance, just to find out what’s going on in the world of…. hmmm copywriting. Manchester copywriter, Managing and Creative Director at Red C, […]
Tag Archives: uk copywriting
When copywriting becomes content strategy
content marketing Copywriting SEO Social media marketingIn my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground for […]
X marks the spot
Copywriting Internet MarketingSeth Godin talks about the difference between hourly work and linchpin work and refers to the story of his college professor Henry who solved a damp problem in a high rise building and saved tens of thousands of pounds in the process. It reminded me of the old Henry Ford tale where Ford explains a […]
Good wine needs no bush
Copywriting Internet Marketing web marketing writing tipsAnd neither should good copywriting There’s a shoe shop in the south eastern Chinese city of Shantou called ‘Good Wine Needs No Bush’. Ha! Those crazy Chinese and their crazy Chinglish. ‘How sweet’ we condescended. ‘What ARE they like!’ Well guess what? It’s not Chinglish at all it’s an old English expression that means (according […]
Why did the copywriter cross the road?
Copywriting Internet Marketing SEO writing tipsHumour works in many ways and on many levels. Here’s a Telegraph extract from ‘The Naked Jape‘, by Jimmy Carr and Lucy Greeves that shares some of them. They talk about setting up the punchline, comic timing and economy of language – check it out it you have time, there’s a wonderful Emo Philips routine […]