Due to circumstances largely beyond my control I shall be sitting out on this year’s Sauvignon and saliva fest. No Valentine for me thanks – unless it’s a bloody one. Most likely a quiet night in gathering my emotional energy for the Pat Nevin V Colin Murray DJ Battle at Manchester’s Roadhouse later in the […]
Tag Archives: uk copywriter
The Copywriter’s Copywriter – Drayton Bird
Copywriting Copywriting training writing tipsThis is Drayton Bird Upon close inspection you’ll see he’s not a bird at all….. No. Drayton Bird is in fact a copywriter– he grew up in a pub near Liverpool, went to Manchester Uni and has spent his life in marketing – very, very successfully. These days………… he lives up a mountain – shrouded […]
Creative SEO Copywriting – the last mile.
Copywriting SEOSeen that SEO Copywriting Vs Sales Copywriting post from a while back? Either way, here’s part 2. It’s an analysis of the aspects of your web presence that impact on your ranking and is based on the algorithm breakdown above, kindly shared by the great gods of SEO at SEOmoz. Interesting huh? Sure, it’s been […]
Reverse Marketing Copywriting – 2 For The Price Of 3!
Copywriting sales copywriting‘A warranty that can last you a lifetime’, say Vauxhall in their recent and recently banned ad. Do me a favour! Have you ever read such rubbish? Creative copywriting at its most disingenuous. So weasely in fact, that I’m not even going to embed the video as reference. How about The Coral until the smell […]
Copywriting, it’s the new copywriting
Copywriting InternetI confess. Sometimes I can be a little slow off the mark. This time though I’ve surpassed myself. It’s taken until the 4th series of Mad Men for the penny to drop and for me to become hooked lined and sinkered by Don Draper and his super dapper fragile colleagues over at Sterling Cooper. It’s […]
It’s official – UK copywriting is the best
Copywriting SEO(Sorry…. did I say THE best?…… I meant 8th best) Well this was a nice surprise. UK Copywriting at No 8 with a bullet in this month’s Top SEOs Content Creation list. Always good to have your mojo risen. Well done team! Take a half day. By way of personal celebration here’s a reworking of […]
And after all, you’re my Google Wonderwheel
Copywriting Copywriting tools SEO writing tipsI’ve always had a talent with lyrics. So in my last blog I referred to Google Insights as a good keyword research tool. Here’s another. The Google Wonder Wheel. It’s great for drilling down related keyword phrases and identifying a little bit of sexy long tail. Scroll down the Google search page and check out […]
Essential freelance copywriter tools
Copywriting Copywriting tools SEO writing tipsThe life of a freelance copywriter can be a mixed bag. One day you’re getting down and dirty SEO copywriting, the next a ghost blog, a newsletter, a sales letter or web copywriting project – all in the name of helping people make happy decisions. It’s the way I like it, and if you asked […]
Good wine needs no bush
Copywriting Internet Marketing web marketing writing tipsAnd neither should good copywriting There’s a shoe shop in the south eastern Chinese city of Shantou called ‘Good Wine Needs No Bush’. Ha! Those crazy Chinese and their crazy Chinglish. ‘How sweet’ we condescended. ‘What ARE they like!’ Well guess what? It’s not Chinglish at all it’s an old English expression that means (according […]
Call yourself a copywriter?
Copywriting SEO Social media marketingThere’s more to being a copywriter than being a copywriter these days and to be honest I’m not even sure that the term copywriter even does me any favours on occasions. A case in point being the inaugural SAScon Manchester SEO and social search convention held the other week. With a hard and fast focus […]