Generous to a fault I’d like to share a new expression with you. It might inspire. It might make you reach for the sick bag. Either way it should definitely give you plenty to think about. ‘Marketing Gaia’ – (a term that with only 3,160 exact match returns on a Google search tells you that […]
Tag Archives: marketing
Resolve… and the lack of.
CopywritingSo Seth Godin says it’s important to write every day. And he’s right. And he also says that unless you put it in front of people it doesn’t count. And again, he’s right. ‘Everything you do that gets in the way of writing is foolish’, he says. So I’m thinking which New Year’s resolution I’m […]
Sales Copywriting Rules
Copywriting sales copywritingAt UK Copywriting we’ve been doing a lot of sales copywriting recently. Good old fashioned direct response kinds of sales copywriting. Immediate, high impact copywriting that inspires quick clicks and actions. Profitable copywriting. It doesn’t hang about. Or waste your time. The sort of sales and marketing copywriting you see in Drayton Bird’s How To […]
Reverse Marketing Copywriting – 2 For The Price Of 3!
Copywriting sales copywriting‘A warranty that can last you a lifetime’, say Vauxhall in their recent and recently banned ad. Do me a favour! Have you ever read such rubbish? Creative copywriting at its most disingenuous. So weasely in fact, that I’m not even going to embed the video as reference. How about The Coral until the smell […]
Don’t Think About It…. Feel It
Copywriting Internet writing tipsYou know all that advice to SEO copywriters and bloggers? The SEO copywriter code that says effective copywriting should be brief, pay attention to keyword co-occurrence, keyword density, emboldened keywords and all the rest. All that stuff about anchor text, outbound links, meta tags? Well sorry, to disappoint. This blog pretty much ignores the perceived […]
The logic of language, the funniest thing in the world – ever
Copywriting Internet writing tipsA copywriting post? By a copywriter about copywriting, for copywriters? Hmmmmm. Tenuous. Sometimes though………… you just have to laugh. A few Christmases back I was round @jason and @phil_daniels place doing the Trivial Pursuit too much booze thing. Cheese and whine. Little Luke and his girlfriend Anna were there too, fairy lit and out if […]
There’s no triumph where there’s no threat
Copywriting Internet writing tipsThere’s a lot of ‘dare to be different’ talk in copywriting and social media circles. Stand out they say, differentiate yourself and your product. I couldn’t agree more. It’s something I’ve felt for a long time and in a partially previous life was/is something I’ve been keen to share through the medium of popular music […]
Wave of Mutilation
Internet Social media marketingSo did you contribute to the public humiliation of Carter Ruck? The shaming of United Airlines, the ignominy of The Horizon Realty Group. Have you joined the campaign against……wait for it…….. no giggling at the back……….the Belgian Jeweller? Did you get Jan Moir trending and give her a good old 140 character kicking? Transport for […]