This is Drayton Bird Upon close inspection you’ll see he’s not a bird at all….. No. Drayton Bird is in fact a copywriter– he grew up in a pub near Liverpool, went to Manchester Uni and has spent his life in marketing – very, very successfully. These days………… he lives up a mountain – shrouded […]
Tag Archives: Manchester copywriter
Seven And The Ragged Copywriting Headlines
Copywriting writing tipsJust a quickie. The last four subscription emails to land in my inbox: Are You Too Busy to Write? Seven Ways to Blog More Productively – ChrisG.com 7 Paid Promotional Tactics You Should Test – The Future Buzz 7 Mistakes that Lead to Guest Post Failure (good work Andrew, flying the flag for Manchester Copywriters) […]
Brilliant Sales Copywriting – The Groupon way
Copywriting sales copywriting writing tipsGreat sales copywriting has driven worldwide success for Groupon You’re by now probably aware of Groupon. No? It’s a group-buying website out of Chicago since 2008. Now running in nearly 40 UK towns and cities the company advertises limited deals on behalf on various businesses. Different offers each day covering things such as meal deals, […]
Copywriting Rules
Copywriting writing tipsThe only copywriting rule here is that there aren’t any copywriting rules. Nonsense. Rules give us context, they are glue, the common ground, the ways and the means that values… have value. They offer relationship and relativity. An axis, a framework. Whether we know them in detail or only share a vague familiarity, they join […]
Copywriting Qualification
CopywritingA short and sweet UK Copywriting blog post. I just wanted to let you know about the Institute of Copywriting Diploma that I was awarded last month. Generous aren’t I. Plenty of useful stuff on the course. Modules included; Writing for business Press Releases Direct Mail Press Ads Leaflets and Brochures Newsletters Writing for the […]
And after all, you’re my Google Wonderwheel
Copywriting Copywriting tools SEO writing tipsI’ve always had a talent with lyrics. So in my last blog I referred to Google Insights as a good keyword research tool. Here’s another. The Google Wonder Wheel. It’s great for drilling down related keyword phrases and identifying a little bit of sexy long tail. Scroll down the Google search page and check out […]
When copywriting becomes content strategy
content marketing Copywriting SEO Social media marketingIn my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground for […]
Call yourself a copywriter?
Copywriting SEO Social media marketingThere’s more to being a copywriter than being a copywriter these days and to be honest I’m not even sure that the term copywriter even does me any favours on occasions. A case in point being the inaugural SAScon Manchester SEO and social search convention held the other week. With a hard and fast focus […]
Most of the time I spend copywriting isn’t spent copywriting
Copywriting writing tipsFunny thing for a freelance copywriter to say isn’t it? Maybe, but it’s true. Most of the time I spend copywriting isn’t spent copywriting. I stare out of the window, I browse online, I gaze into the middle distance. I Blip or Spotify, I talk to Scandinavians. Sometimes I look at the TV or sleep […]