I wrote a song a long time ago called If My Hair Gets Wet. You can click above to listen to it. The chorus starts with the line, ‘If my hair gets wet, then I will have wet hair’. It’s a big two fingers to trying and failing. It’s a refusal to allow myself to […]
Tag Archives: Copywriting
Be More Party Cannon
Copywriting Digital MarketingNothing wild. Nothing weird. Not like this. Or this. Just a word. A single word takeaway from CopyCapital18. A word that begins in ‘L’ and ends in ‘eadership’. A word that ran through this year’s CopyCapital like Bournemouth through a stick of rock… or a stick of plastic explosives perhaps, in light of Mark Budden’s […]
This sentence has five words.
Copywriting copywriting agency“Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It […]
The Great Thing About Being a Copywriter in Manchester
Copywriting inbound marketing Manchester SEOOne of the great things about being a sales and marketing copywriter in Manchester is the opportunity to explore other related fields. Film, music, design; everything, but everything, is research in this game. It’s an enjoyable necessity, especially as there are such a lot of smart events held in the city. For example, taking a […]
David Shanks – The Special Brand
Advertising copywriting BrandingThere’s a book. A very good book. Actually it’s not a very good book. It’s a brilliant book. A brilliant new book by David Shanks called The Special Brand. Less copywriting, more of a meta-thinking (you know… the stuff that informs the writing), and business kind of book. The best £6.95 I’ve spent since the […]
The Science of No
Advertising copywriting copywriting services writing tipsIn 2012 Pablo Larraín released a film called ‘No’. It’s very good. Maybe that’s why it won the Director’s Fortnight at Cannes Film Festival 2012. It’s the story of Rene Saavedra a daring young advertising executive entrusted by Pinochet’s opposition with heading up the campaign for a ‘no’ vote in the country’s 1988 referendum. In […]
Where PR Agency Meets SEO Meets Online Marketing
copywriting services Internet Marketing Public Relations web marketingGenerous to a fault I’d like to share a new expression with you. It might inspire. It might make you reach for the sick bag. Either way it should definitely give you plenty to think about. ‘Marketing Gaia’ – (a term that with only 3,160 exact match returns on a Google search tells you that […]
Rel=My Bloody Valentine
Digital Marketing Internet Marketing SEO UncategorizedDue to circumstances largely beyond my control I shall be sitting out on this year’s Sauvignon and saliva fest. No Valentine for me thanks – unless it’s a bloody one. Most likely a quiet night in gathering my emotional energy for the Pat Nevin V Colin Murray DJ Battle at Manchester’s Roadhouse later in the […]
I Want a David Byrne Suit
Copywriting Internet Marketing Copywriting writing tipsManchester’s grey acorn Morrissey was at the Lowry not so long ago complaining about how often he’s mistaken for indicted war criminal Ratko Mladic, award winning chanteuuuuuuse Kd Lang or even a young Stewart Lee. Talking of Stewart Lee – there’s a man that divides opinion. Moist lipped Guardianistas hanging on his every weighted pause while […]
Exceptional Copywriting
Copywriting InternetI was taking a look at the Information Commissioner’s Office blog earlier (as you do). The Sept 3rd post ‘What is Exceptional?’ by Information Commissioner, Christopher Graham made for an interesting read – an exploration of the word exceptional as deployed by the Attorney General in overruling an ICO decision ordering the release of minutes […]