Guest post by Manchester PR Rob Baker of Artisan Marketing Communications Honestly. Is there a better bang for your big theory than well applied online marketing? When ROI comes calling what better option than online search marketing in the pursuit of new clients? It’s sound thinking. Thinking that defines the traditional SEO agency approach to […]
Tag Archives: copywriter
Beautiful writing…
CopywritingWell, so far so good. Two out of two ain’t bad. Here’s a poem that was on the wall of my room in the Klauss K in Helsinki. I think it’s absolutely beautiful. Shame my photography isn’t. Shame too that it’s taken me so long to share it. Ahti, Loverboy, if you want a maid […]
Advertising Copywriting At Its Best – The Copy Book
Advertising copywriting copywriting agency writing tipsDo you run any Google alerts? They’re a great way of keeping a virtual ear to the virtual ground. I run a few – Copywriter UK, SEO Copywriting, Manchester Copywriter, Manchester Copywriting for instance, just to find out what’s going on in the world of…. hmmm copywriting. Manchester copywriter, Managing and Creative Director at Red C, […]
Keep Copywriting And Carry On
Copywriting Marketing Copywriting sales copywritingConnie just asked me to run her into Uni. Ever the gent, I did. Good thing too. For one – Connie makes her lecture on time. Secondly I managed to catch an interesting piece on You and Yours, (since the kids up the road snapped the car aerial we’re hardwired to Radio 4). There was a […]
Copywriting Genius
Copywriting copywriting agencyDeath defying copywriting. Classic “He didn’t dump me; I dumped him,” getting your retaliation in first copywriting. Agency copywriting at its most audacious, it’s boldest and brilliant best. Here’s Don Draper’s open letter to the New York Times… Don……. we have ignition. Steffan Postaer and his contributors sum up the episode insightfully on his Gods […]
Link baiting lessons from Lyndon
content marketing Internet Marketing SEOCopywriting for copywriting’s sake? Rarely. There’s usually some sort of motivation behind it. To inform perhaps, to entertain, to share, to kick up a stink and bait the audience into firing a few links in your direction perhaps. What better way than by a ritual sacrifice? Last week SEO was dispatched in favour of SMO […]
X marks the spot
Copywriting Internet MarketingSeth Godin talks about the difference between hourly work and linchpin work and refers to the story of his college professor Henry who solved a damp problem in a high rise building and saved tens of thousands of pounds in the process. It reminded me of the old Henry Ford tale where Ford explains a […]
Call yourself a copywriter?
Copywriting SEO Social media marketingThere’s more to being a copywriter than being a copywriter these days and to be honest I’m not even sure that the term copywriter even does me any favours on occasions. A case in point being the inaugural SAScon Manchester SEO and social search convention held the other week. With a hard and fast focus […]
Why did the copywriter cross the road?
Copywriting Internet Marketing SEO writing tipsHumour works in many ways and on many levels. Here’s a Telegraph extract from ‘The Naked Jape‘, by Jimmy Carr and Lucy Greeves that shares some of them. They talk about setting up the punchline, comic timing and economy of language – check it out it you have time, there’s a wonderful Emo Philips routine […]
The copywriting technique so powerful they banned it
Copywriting SEO writing tipsThere are moments when I could almost believe it myself. Read on… So there I was, a new UK copywriter’s head on the blog with an idea for a site by a copywriter for copywriters (oops there I go again). A splash of info for SEO copywriters, a dash of insight for web marketing copywriters. […]