Top drawer copywriting, content strategy and content marketing presentation from Adam Singer. How (And Why) To Create Remarkable Digital Content View more presentations from Adam Singer. I’m loving this. Any other new presentations out there dealing with content strategy, copywriting and content marketing that are worth checking out? Please let me know. Thanks.
In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground for […]
Funny thing for a freelance copywriter to say isn’t it? Maybe, but it’s true. Most of the time I spend copywriting isn’t spent copywriting. I stare out of the window, I browse online, I gaze into the middle distance. I Blip or Spotify, I talk to Scandinavians. Sometimes I look at the TV or sleep […]
There’s a lot of ‘dare to be different’ talk in copywriting and social media circles. Stand out they say, differentiate yourself and your product. I couldn’t agree more. It’s something I’ve felt for a long time and in a partially previous life was/is something I’ve been keen to share through the medium of popular music […]
Want to be No 1 on Google? Here’s how? Be controversial. No. Not controversial. That’s not really good enough to get above the noise. Cause offence, be vile, be rank, rude, be cruel, be caustic, be bigoted, be spiteful, be inhumane…………. but most of all…………be despised. The more they hate you, the better. You’re even […]
So did you contribute to the public humiliation of Carter Ruck? The shaming of United Airlines, the ignominy of The Horizon Realty Group. Have you joined the campaign against……wait for it…….. no giggling at the back……….the Belgian Jeweller? Did you get Jan Moir trending and give her a good old 140 character kicking? Transport for […]