In 2012 Pablo Larraín released a film called ‘No’. It’s very good. Maybe that’s why it won the Director’s Fortnight at Cannes Film Festival 2012. It’s the story of Rene Saavedra a daring young advertising executive entrusted by Pinochet’s opposition with heading up the campaign for a ‘no’ vote in the country’s 1988 referendum. In […]
Tag Archives: advertising copywriter
Great business deserves great copywriting
Copywriting Marketing Copywriting SEORemember that Morecambe and Wise sketch in which Eric hears a siren wailing outside. He looks out of the window and tells Ernie,”he’ll not sell much ice-cream going at that speed”. Classic comedy no doubt, but what has Eric Morecambe’s genius one liner got to do with SEO copywriting or advertising copywriting? Quite a lot. […]
Reverse Marketing Copywriting – 2 For The Price Of 3!
Copywriting sales copywriting‘A warranty that can last you a lifetime’, say Vauxhall in their recent and recently banned ad. Do me a favour! Have you ever read such rubbish? Creative copywriting at its most disingenuous. So weasely in fact, that I’m not even going to embed the video as reference. How about The Coral until the smell […]
And after all, you’re my Google Wonderwheel
Copywriting Copywriting tools SEO writing tipsI’ve always had a talent with lyrics. So in my last blog I referred to Google Insights as a good keyword research tool. Here’s another. The Google Wonder Wheel. It’s great for drilling down related keyword phrases and identifying a little bit of sexy long tail. Scroll down the Google search page and check out […]