Just a review of a review. It’s a reflektor. Unfashionably late to the Copy Cabana 2017 party I know, but how can I not celebrate Mr Nattan’s post match analysis? A great gob of Salfordian swearyness and smart sensitive copywriting realities augmented with a bunch of Tweets and slide shares from other contributors and attendees. […]
Archive | writing tips
Two for the price of one
Advertising copywriting Copywriting Training writing tipsTwo of my favourite writers on this week’s Museum of Curiosity. You can listen to it here if you’re in the UK and quick. Dave Trott the ‘the lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ advertising creative legend, Dave Trott – mayor of ad land and author of Predatory Thinking plus a stack of other […]
A little less English
Copywriting Marketing Copywriting Uncategorized writing tipsI was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]
How Donald Trump Answers a Question
Propaganda Uncategorized writing tipsSimple. Effective. Frightening. Thanks to Nerdwriter for the vid
Content Provider
Copywriting writing tipsThat Marlon Brando’s let himself go.
New Classic Style
Copywriting sales copywriting Uncategorized writing tipsSo… we put this together. A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies. Export advisors. NGOs. Communications professionals. It’s great. It’s supported with […]
The Pro Copywriters’ Network Conference 2014
Copywriting Copywriting training Training writing tipsCopyblogger – a copywriting website written by copywriters for copywriters. There’s a monstrously popular post there (more than 2k tweets and counting). It shines, it shimmers, it heaves insight, reassurance. The 4 Words That Will Get Your Email Opened. Those magical words? Close your eyes. Take a deep breath…. relax and….. ok…. Ok, here they […]
Nothing to do With Manchester or Copywriting
Manchester Uncategorized writing tipsJust a stunning song and stunninger performance. Captivating. Mesmeric, Addictive, Inspired. Brave. Emotional. That sort of thing. Thank you Samuel T. Herring and Future Islands friends. http://www.youtube.com/watch?feature=player_embedded&v=1Ee4bfu_t3c&w=400&h=240 Manchester Sound Control – May 8th. Bring it on.
Reading, Writing and Arithmetic
Copywriting writing tipsGreat day at the inaugural (sorry… first) Pro Copywriters’ Network Conference last week. Super smart presentations from Andy Maslen, Dave Trott, Graeme Archer and Dee Blick. A super smart venue in the form of Haberdashers’ Hall. Amongst the many words of wisdom, here are three particularly memorable quotes. As inspired as they are true: 1. […]
The Science of No
Advertising copywriting copywriting services writing tipsIn 2012 Pablo Larraín released a film called ‘No’. It’s very good. Maybe that’s why it won the Director’s Fortnight at Cannes Film Festival 2012. It’s the story of Rene Saavedra a daring young advertising executive entrusted by Pinochet’s opposition with heading up the campaign for a ‘no’ vote in the country’s 1988 referendum. In […]