Strange as it may seem for a copywriting agency, it’s not words that lie at the heart of what we do – it’s numbers; Response Rates, Click Through Rates, CPA, ROMI, Conversion Rate Optimisation. The kinds of numbers that mean stronger sales. Higher profits. Words that win business. We get the numbers for tech startups […]
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If We Dare To Be Then We’ll Be Who We Dare
Copywriting Manchester Song Writing UncategorizedI wrote a song a long time ago called If My Hair Gets Wet. You can click above to listen to it. The chorus starts with the line, ‘If my hair gets wet, then I will have wet hair’. It’s a big two fingers to trying and failing. It’s a refusal to allow myself to […]
Good Writing is Good Reading
UncategorizedSo… the more observant of you may have noticed a FREE DIY COPYWRITING download here. It’s the complete Doctor Strangewords: Or How I Learned to Stop Worrying and Love the Blank Page 5356 words, 10 observations and 22 rules that will change your writing – probably for the better. Here’s Observation One. Good Writing is […]
{$firstname}? In the Subject Line? Nah…
UncategorizedThe old-time copywriting secrets you need to know to write a great sales letter Mr Maslen in his new Drum column went through the anatomy of a sales letter/email he wrote to boost Drum subscriptions. A line by line dissection. And very good it is too. 167 shares no less, last time I looked. That’s […]
A little less English
Copywriting Marketing Copywriting Uncategorized writing tipsI was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]
Technology changes, people don’t
Manchester sales copywriting UncategorizedLawrence Bernstein – what a guy. He’s assembled a huge swipe file of classic copywriting and classic ads over at InfoMarketing. Dynamite technique. Fascinating analysis. He studies them, collates them and shares them. Sign up to his mail list – it’s a hoot. On July 28, 2008 Drayton Bird said in “DM Weekly” “I had been looking for these impossible […]
How Donald Trump Answers a Question
Propaganda Uncategorized writing tipsSimple. Effective. Frightening. Thanks to Nerdwriter for the vid
New Classic Style
Copywriting sales copywriting Uncategorized writing tipsSo… we put this together. A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies. Export advisors. NGOs. Communications professionals. It’s great. It’s supported with […]
Free Copywriting Briefing Document
Marketing Copywriting sales copywriting UncategorizedSo, I’ve been meaning to blog about this for ages… you know what it’s like. The issue? Briefs. I’ll keep it… brief. It’s simple. The better the brief ,the better the work. In any industry. Especially in the behavioural modification industry. I’ve spoken to several copywriters recently who don’t even use a briefing document. Now […]
Nothing to do With Manchester or Copywriting
Manchester Uncategorized writing tipsJust a stunning song and stunninger performance. Captivating. Mesmeric, Addictive, Inspired. Brave. Emotional. That sort of thing. Thank you Samuel T. Herring and Future Islands friends. http://www.youtube.com/watch?feature=player_embedded&v=1Ee4bfu_t3c&w=400&h=240 Manchester Sound Control – May 8th. Bring it on.