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Archive | Social media marketing

When copywriting becomes content strategy

In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground for […]

Are you just putting it on?

So here goes…. the answer you’ve all been waiting for, that’s been keeping you awake at night. Bugging you like the Stazi. Remember the Trivial Pursuit Question? ‘What is 500 hundred times sweeter than cane sugar?’ Hold on tight …… The answer is….. according to Little Luke and Anna. You ready for this? Their answer […]

Wave of Mutilation

So did you contribute to the public humiliation of Carter Ruck? The shaming of United Airlines, the ignominy of The Horizon Realty Group. Have you joined the campaign against……wait for it…….. no giggling at the back……….the Belgian Jeweller? Did you get Jan Moir trending and give her a good old 140 character kicking? Transport for […]