At UK Copywriting we’ve been doing a lot of sales copywriting recently. Good old fashioned direct response kinds of sales copywriting. Immediate, high impact copywriting that inspires quick clicks and actions. Profitable copywriting. It doesn’t hang about. Or waste your time. The sort of sales and marketing copywriting you see in Drayton Bird’s How To […]
Archive | sales copywriting
Reverse Marketing Copywriting – 2 For The Price Of 3!
Copywriting sales copywriting‘A warranty that can last you a lifetime’, say Vauxhall in their recent and recently banned ad. Do me a favour! Have you ever read such rubbish? Creative copywriting at its most disingenuous. So weasely in fact, that I’m not even going to embed the video as reference. How about The Coral until the smell […]
The Importance of Being Brian Cox
Copywriting sales copywriting writing tipsI was talking with a client recently about a some new brochure copywriting when I pulled out the old ‘Whose voice should we hear when we read the words?’ question. Roger Horberry refers to it in his Brilliant Copywriting book. It’s the bit of the brief where the client works out which person or combination […]
Brilliant Sales Copywriting – The Groupon way
Copywriting sales copywriting writing tipsGreat sales copywriting has driven worldwide success for Groupon You’re by now probably aware of Groupon. No? It’s a group-buying website out of Chicago since 2008. Now running in nearly 40 UK towns and cities the company advertises limited deals on behalf on various businesses. Different offers each day covering things such as meal deals, […]