Lawrence Bernstein – what a guy. He’s assembled a huge swipe file of classic copywriting and classic ads over at InfoMarketing. Dynamite technique. Fascinating analysis. He studies them, collates them and shares them. Sign up to his mail list – it’s a hoot. On July 28, 2008 Drayton Bird said in “DM Weekly” “I had been looking for these impossible […]
Archive | sales copywriting
New Classic Style
Copywriting sales copywriting Uncategorized writing tipsSo… we put this together. A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies. Export advisors. NGOs. Communications professionals. It’s great. It’s supported with […]
Free Copywriting Briefing Document
Marketing Copywriting sales copywriting UncategorizedSo, I’ve been meaning to blog about this for ages… you know what it’s like. The issue? Briefs. I’ll keep it… brief. It’s simple. The better the brief ,the better the work. In any industry. Especially in the behavioural modification industry. I’ve spoken to several copywriters recently who don’t even use a briefing document. Now […]
Sun-kissed, a Bit Pissed, Copywriting Contemplations
Copywriting Marketing Copywriting sales copywritingI went on my annual pilgrimage to the Cheltenham Cricket Festival at the weekend. Bliss. There really is no better place to be. And as my beloved Gloucestershire were in the process of being royally decimated, I sat there, sun-kissed, a bit pissed, contemplating. Thinking about what makes cricket such a wonderful game. That it […]
Copywriting For The Uninitiated
Copywriting Internet Marketing report writing sales copywritingThere are many forms of initiation – heads down toilets, a blood oath, full body submersion, sacrifices, beatings. Kissing the royal belly. Down in one!! You Zulu Warrior! Mouths full of stones. I thought I’d make this one a little easier. My name’s Martin Williams – I’m a copywriter – my company is Ukcopywriting.com You […]
Keep Copywriting And Carry On
Copywriting Marketing Copywriting sales copywritingConnie just asked me to run her into Uni. Ever the gent, I did. Good thing too. For one – Connie makes her lecture on time. Secondly I managed to catch an interesting piece on You and Yours, (since the kids up the road snapped the car aerial we’re hardwired to Radio 4). There was a […]
Talking About Great Copywriting Doesn’t Make You A Great Copywriter
Copywriting sales copywritingWhen it comes to sales copywriting, talk’s as plentiful as it is dirt cheap. Set up a Tweetdeck column with a copywriting hashtag and watch a steady flow of copywriting f and j flow by. In the length of time it took me to consider how best to express a short length of time this […]
There’s Copywriting And There’s Copywriting
Copywriting Marketing Copywriting sales copywriting SEOI got a call from a BIG company the other day. They’ve been whacked by the Farmer update (Pandapocolypse 🙂 ) but despite having copped it once already, they were still looking to only pay content mill/craptent rates. Weird. Weirder still is when people use the promise of vast amounts of work to entice you […]
Marketing Copywriting Doesn’t Have To Be Rubbish
Copywriting Internet Marketing Marketing Copywriting sales copywritingQuality marketing copywriting wins business. How come so much marketing copy and online sales copywriting is rubbish? Here’s a copywriting exception that proves the rule – Saddleback Leather I’ve long been a fan of Saddleback Leather – (sorry Ryan I know I go on about it). So much so that I was even inspired to […]
The Secrets of Successful Advertising Copywriting
Advertising copywriting Copywriting sales copywritingAdvertising copywriter Luke Sullivan wrote a splendid book on the art that is ad copy and advertising a couple of years back. It’s called ‘Hey Whipple. Squeeze This. A Guide to Creating Great Advertising.’ I picked up a copy of the 3rd edition recently and can highly recommend it. Not only is the book bright, […]