Archive | Marketing Copywriting

A little less English

I was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]

Smart People Surround Themselves With Smart People

Identity vs. logic You know what they say…. the smart people. They say that smart people surround themselves with smart people. This guy’s smart.  He said this: “Before we start laying out the logical argument for a course of action, it’s worth considering whether a logical argument is what’s needed. It may be that the […]

Free Copywriting Briefing Document

So, I’ve been meaning to blog about this for ages… you know what it’s like. The issue? Briefs. I’ll keep it… brief. It’s simple. The better the brief ,the better the work. In any industry. Especially in the behavioural modification industry. I’ve spoken to several copywriters recently who don’t even use a briefing document. Now […]

I Want a David Byrne Suit

Manchester’s grey acorn Morrissey was at the Lowry not so long ago complaining about how often he’s mistaken for indicted war criminal Ratko Mladic, award winning chanteuuuuuuse Kd Lang or even a young Stewart Lee. Talking of Stewart Lee – there’s a man that divides opinion. Moist lipped Guardianistas hanging on his every weighted pause while […]

Sun-kissed, a Bit Pissed, Copywriting Contemplations

I went on my annual pilgrimage to the Cheltenham Cricket Festival at the weekend. Bliss. There really is no better place to be. And as my beloved Gloucestershire were in the process of being royally decimated, I sat there, sun-kissed, a bit pissed, contemplating. Thinking about what makes cricket such a wonderful game. That it […]