I was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]
Archive | Marketing Copywriting
Smart People Surround Themselves With Smart People
Copywriting Internet Marketing Marketing CopywritingIdentity vs. logic You know what they say…. the smart people. They say that smart people surround themselves with smart people. This guy’s smart. He said this: “Before we start laying out the logical argument for a course of action, it’s worth considering whether a logical argument is what’s needed. It may be that the […]
Thou Shalt Always Kill
Copywriting Marketing CopywritingTwo things. 1. Always, always, always do your best work. Thou Shalt Always Kill. 2. Never, never, never post when you’re angry.
Best Small PR Agency Award
Copywriting Marketing Copywriting PR Public RelationsCongrats to PR Agency One – Winners of the Best Small Agency award at the 2015 PR Moment Awards in Manchester. An award submission that we were heavily involved in writing. And of course I’d like to take full credit for their success. So I shall. Well done me. Well done too, James and his wonderful team. As […]
Free Copywriting Briefing Document
Marketing Copywriting sales copywriting UncategorizedSo, I’ve been meaning to blog about this for ages… you know what it’s like. The issue? Briefs. I’ll keep it… brief. It’s simple. The better the brief ,the better the work. In any industry. Especially in the behavioural modification industry. I’ve spoken to several copywriters recently who don’t even use a briefing document. Now […]
I Want a David Byrne Suit
Copywriting Internet Marketing Copywriting writing tipsManchester’s grey acorn Morrissey was at the Lowry not so long ago complaining about how often he’s mistaken for indicted war criminal Ratko Mladic, award winning chanteuuuuuuse Kd Lang or even a young Stewart Lee. Talking of Stewart Lee – there’s a man that divides opinion. Moist lipped Guardianistas hanging on his every weighted pause while […]
Sun-kissed, a Bit Pissed, Copywriting Contemplations
Copywriting Marketing Copywriting sales copywritingI went on my annual pilgrimage to the Cheltenham Cricket Festival at the weekend. Bliss. There really is no better place to be. And as my beloved Gloucestershire were in the process of being royally decimated, I sat there, sun-kissed, a bit pissed, contemplating. Thinking about what makes cricket such a wonderful game. That it […]
Keep Copywriting And Carry On
Copywriting Marketing Copywriting sales copywritingConnie just asked me to run her into Uni. Ever the gent, I did. Good thing too. For one – Connie makes her lecture on time. Secondly I managed to catch an interesting piece on You and Yours, (since the kids up the road snapped the car aerial we’re hardwired to Radio 4). There was a […]
Great business deserves great copywriting
Copywriting Marketing Copywriting SEORemember that Morecambe and Wise sketch in which Eric hears a siren wailing outside. He looks out of the window and tells Ernie,”he’ll not sell much ice-cream going at that speed”. Classic comedy no doubt, but what has Eric Morecambe’s genius one liner got to do with SEO copywriting or advertising copywriting? Quite a lot. […]
There’s Copywriting And There’s Copywriting
Copywriting Marketing Copywriting sales copywriting SEOI got a call from a BIG company the other day. They’ve been whacked by the Farmer update (Pandapocolypse 🙂 ) but despite having copped it once already, they were still looking to only pay content mill/craptent rates. Weird. Weirder still is when people use the promise of vast amounts of work to entice you […]