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Archive | Manchester

Technology changes, people don’t

Lawrence Bernstein – what a guy. He’s assembled a huge swipe file of classic copywriting and classic ads over at InfoMarketing. Dynamite technique. Fascinating analysis. He studies them, collates them and shares them. Sign up to his mail list – it’s a hoot. On July 28, 2008 Drayton Bird said in “DM Weekly” “I had been looking for these impossible […]

The Great Thing About Being a Copywriter in Manchester

One of the great things about being a sales and marketing copywriter in Manchester is the opportunity to explore other related fields. Film, music, design; everything, but everything, is research in this game. It’s an enjoyable necessity, especially as there are such a lot of smart events held in the city. For example, taking a […]