Just a review of a review. It’s a reflektor. Unfashionably late to the Copy Cabana 2017 party I know, but how can I not celebrate Mr Nattan’s post match analysis? A great gob of Salfordian swearyness and smart sensitive copywriting realities augmented with a bunch of Tweets and slide shares from other contributors and attendees. […]
“Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It […]
Two of my favourite writers on this week’s Museum of Curiosity. You can listen to it here if you’re in the UK and quick. Dave Trott the ‘the lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ advertising creative legend, Dave Trott – mayor of ad land and author of Predatory Thinking plus a stack of other […]
1. I got a dig bick 2. You that read wrong 3. You read that wrong too 4. You checked 5. You smiled 7. You are wondering why you’re still this reading this 8. You saw that mistake… right? (On 7) 10. But did you see that I skipped 6? 10. You checked 11. And […]
I was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]
That Marlon Brando’s let himself go.
Martin (UK Copywriting) Williams here. How’s it going? I wanted to tell you something about me that you may not already know. That I have a secret life….. I… ummmm… I…….. I…I make music. There… I admit it. Cards on the table. No more pretending. The most beautiful songs you’ve never heard… no less. Portishead? […]
Identity vs. logic You know what they say…. the smart people. They say that smart people surround themselves with smart people. This guy’s smart. He said this: “Before we start laying out the logical argument for a course of action, it’s worth considering whether a logical argument is what’s needed. It may be that the […]
So… we put this together. A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies. Export advisors. NGOs. Communications professionals. It’s great. It’s supported with […]
Two things. 1. Always, always, always do your best work. Thou Shalt Always Kill. 2. Never, never, never post when you’re angry.