You know what they say… smart people surround themselves with smart people. It’s true. As true now as when I said it in a blog a couple of years back. Truer in fact. Which is why I’ve teamed up with Andrew Nattan of 603Copywriting and Ben Hampson of BJ Hampson Copywriting. Which is why Andy’s […]
Archive | Copywriting
Be More Party Cannon
Copywriting Digital MarketingNothing wild. Nothing weird. Not like this. Or this. Just a word. A single word takeaway from CopyCapital18. A word that begins in ‘L’ and ends in ‘eadership’. A word that ran through this year’s CopyCapital like Bournemouth through a stick of rock… or a stick of plastic explosives perhaps, in light of Mark Budden’s […]
… & another thing !!!
CopywritingMe? & You? Pinched from https://www.facebook.com/thelaurencox – thanks Lauren
The Art of Reviewing Copywriting Conferences
Copywriting Training writing tipsJust a review of a review. It’s a reflektor. Unfashionably late to the Copy Cabana 2017 party I know, but how can I not celebrate Mr Nattan’s post match analysis? A great gob of Salfordian swearyness and smart sensitive copywriting realities augmented with a bunch of Tweets and slide shares from other contributors and attendees. […]
This sentence has five words.
Copywriting copywriting agency“Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It […]
Two for the price of one
Advertising copywriting Copywriting Training writing tipsTwo of my favourite writers on this week’s Museum of Curiosity. You can listen to it here if you’re in the UK and quick. Dave Trott the ‘the lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ advertising creative legend, Dave Trott – mayor of ad land and author of Predatory Thinking plus a stack of other […]
We read what we want to read…
Copywriting UX1. I got a dig bick 2. You that read wrong 3. You read that wrong too 4. You checked 5. You smiled 7. You are wondering why you’re still this reading this 8. You saw that mistake… right? (On 7) 10. But did you see that I skipped 6? 10. You checked 11. And […]
A little less English
Copywriting Marketing Copywriting Uncategorized writing tipsI was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]
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Copywriting writing tipsThat Marlon Brando’s let himself go.
Time I Came Clean
Copywriting Song WritingMartin (UK Copywriting) Williams here. How’s it going? I wanted to tell you something about me that you may not already know. That I have a secret life….. I… ummmm… I…….. I…I make music. There… I admit it. Cards on the table. No more pretending. The most beautiful songs you’ve never heard… no less. Portishead? […]