You know what they say… smart people surround themselves with smart people. It’s true. As true now as when I said it in a blog a couple of years back. Truer in fact. Which is why I’ve teamed up with Andrew Nattan of 603Copywriting and Ben Hampson of BJ Hampson Copywriting. Which is why Andy’s […]
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This sentence has five words.
Copywriting copywriting agency“Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It […]
Advertising Copywriting At Its Best – The Copy Book
Advertising copywriting copywriting agency writing tipsDo you run any Google alerts? They’re a great way of keeping a virtual ear to the virtual ground. I run a few – Copywriter UK, SEO Copywriting, Manchester Copywriter, Manchester Copywriting for instance, just to find out what’s going on in the world of…. hmmm copywriting. Manchester copywriter, Managing and Creative Director at Red C, […]
Copywriting Genius
Copywriting copywriting agencyDeath defying copywriting. Classic “He didn’t dump me; I dumped him,” getting your retaliation in first copywriting. Agency copywriting at its most audacious, it’s boldest and brilliant best. Here’s Don Draper’s open letter to the New York Times… Don……. we have ignition. Steffan Postaer and his contributors sum up the episode insightfully on his Gods […]