So then…. July 15th. We’ve teamed up with UX experts Sigma to add the writing component of the Writing For the Web course. UX and Copywriting training that’s going to be… epic. Epic if you or your staff are responsible for adding high quality copy to your website and want to be better at it. Important areas […]
Copywriting for copywriting’s sake? Rarely. There’s usually some sort of motivation behind it. To inform perhaps, to entertain, to share, to kick up a stink and bait the audience into firing a few links in your direction perhaps. What better way than by a ritual sacrifice? Last week SEO was dispatched in favour of SMO […]
Top drawer copywriting, content strategy and content marketing presentation from Adam Singer. How (And Why) To Create Remarkable Digital Content View more presentations from Adam Singer. I’m loving this. Any other new presentations out there dealing with content strategy, copywriting and content marketing that are worth checking out? Please let me know. Thanks.
In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground for […]