“TV advertising used to work like this: you sat on your sofa while creatives were paid to throw a bucket of shit in your face. Today you’re expected to sit on the bucket, fill it with your own shit, and tip it over your head while filming yourself on your mobile.” Charlie Brooker The Guardian, […]
Archive | Branding
David Shanks – The Special Brand
Advertising copywriting BrandingThere’s a book. A very good book. Actually it’s not a very good book. It’s a brilliant book. A brilliant new book by David Shanks called The Special Brand. Less copywriting, more of a meta-thinking (you know… the stuff that informs the writing), and business kind of book. The best £6.95 I’ve spent since the […]