Case Studies

What better way to highlight your value, to talk to your clients in a language they understand, than by sharing some rip-roaring case studies?

BMG – the new music company


UKC B2B Copywriting Case Studies

New corporate branding and website copy for one of the world’s biggest and arguably the best music companies.

When Steve Redmond  Head of International Communications was tasked with redefining BMG and building a new corporate website he turned to UKC. A close collaboration that saw great creative results.

Says Steve, “Martin is a pleasure to work with – insightful, articulate and with a rare ability to get to the nub of the matter and then express it in a fresh way. I have no hesitation in recommending his services.”

Unipart Rail

Unipart Rail

Part of the Unipart Group, with a turnover of £1bn, Unipart Rail is one of the best known names in the world of rail engineering – 70,000 products and 700 suppliers providing the best in rail infrastructure and traction & rolling stock.

With a new website planned Unipart Rail felt the time to share their core business services, to state their value with more clarity. You know what it’s like, corporations can sometimes come across a little too… ‘corporate’. A little ‘we’ve got such a fine tail.’

Says Dave Tilmouth, Head Of Marketing Communications – Unipart Rail, “With propositions, from consultancy to manufacturing, our business is not an easy one to articulate in an authentic, engaging and consistent way. But Martin did it. He also helped us become more confident in us tackling some of our other copy ourselves.”

Thank you Dave.

“We are now in the process of reconstructing our website and corporate literature incorporating Martin’s copy. This will all be launched at a major international trade fair in September – without Martin, the finished materials would have been measurably inferior.”



Kaleida is one of the North West’s most successful and respected software development houses. Clients include the likes of Renaker Build, Sofology, Face for Business, Turner and Townsend.

With a new site commissioned and marketing assets scattered hither and thither it was time to pull their messaging together – to tell their story with clarity, with consistency.

We applied a Unity support package covering a whole range of important sales and marketing assets including extensive new website copy, case studies, brochure copy and HMRC R&D Claims.

Says Cath Kenyon, Managing Director at Kaleida, “We’ve really stepped things up this year – UKC have been an integral part of that, they’ve been great.”



IT Support comes in many forms. In this instance, Cloud support and tech management from SaaSAge, Google’s best rated Manchester tech team.

From SEO copy (see SaaSAge’s meteoric recent rise up the Google rankings), to business winning tender writing to case studies to fresh web copy we’ve been helping SaaSage outthink their competition in style.

Andrew Doyle, “Fantastic work from Martin and UKC. The’ve played a really important role in helping us build our business this year. Appreciated guys.”



London’s leading IT procurement and support provider 64TEQ was looking for fresh ideas for their new website. Working closely with MD Bandish Nayee, that’s exactly what we gave them. Messaging that’s fresh, that’s focused, that’s fearless.

I was recommended to UKC by Steamhaus in Manchester,” says 64TEQ MD Bandish Nayee,It was great working with them. Full of ideas, always exploring options and really generous with their time and creativity. We’ve got a good thing going here.”

PR Agency One

PR Agency One

A PR client? Digital too. Occupying that rarefied space between time honoured PR smarts and the new digital skills so essential to complement them. ‘Quality PR Quantified’ as we like to put it.

Friends and colleagues we’ve worked across a number of white papers covering subjects such a Cloud Computing, IT Performance and remarketing plus a ton of successful award submissions that have helped catapult PR Agency One to the top of the Manchester PR tree.

The CIPR’s ‘Outstanding Agency of the Year’, no less.

“My ‘go to’ copy specialists. Manchester’s finest B2B writing. As simple as that. “ James Crawford, Owner, PR Agency One



One the UK’s leading UX, usability and design agencies. A bunch of genuinely lovely people too we’ve had the privilege of taking copywriting training sessions and delivering website copy to oil and gas clients.

Hilary Stephenson MD, Sigma UK, “Always good working with Martin and UKC whether for client copy or training. A pleasure to work with!”

Thanks Hilary – backatcha!



Manchester’s hottest paid search specialists Didia turned to us for new web copy and a bunch of case studies.  We duly obliged. Like we do.

“I love UKC’s work,” says Warren Williams, MD of Didia. “I’ve been a fan for a while. They were the only people we wanted to do our writing and I’m really looking forward to doing much more with them in the future.”

Kind words, thank you Warren.