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Two for the price of one

January 22, 2017 by Advertising copywriting Copywriting Training writing tips

Two of my favourite writers on this week’s Museum of Curiosity. You can listen to it here if you’re in the UK and quick. Dave Trott the ‘the lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ advertising creative legend, Dave Trott – mayor of ad land and author of Predatory Thinking plus a stack of other […]

A little less English

January 4, 2017 by Copywriting Marketing Copywriting Uncategorized writing tips

I was talking with Andy in Berlin earlier. He’s written a book: 50 Conversation Classes: 50 sets of conversation cards with an accompanying activity sheet containing vocabulary, idioms and grammar. Number 3 on Amazon’s “Teaching english as a foreign language’ book list – no less. I’ve been pestering him for months to pull his finger […]

Technology changes, people don’t

December 23, 2016 by Manchester sales copywriting Uncategorized

Lawrence Bernstein – what a guy. He’s assembled a huge swipe file of classic copywriting and classic ads over at InfoMarketing. Dynamite technique. Fascinating analysis. He studies them, collates them and shares them. Sign up to his mail list – it’s a hoot. On July 28, 2008 Drayton Bird said in “DM Weekly” “I had been looking for these impossible […]

Time I Came Clean

May 21, 2016 by Copywriting Song Writing

Martin (UK Copywriting) Williams here. How’s it going? I wanted to tell you something about me that you may not already know. That I have a secret life….. I… ummmm… I…….. I…I make music. There… I admit it. Cards on the table. No more pretending. The most beautiful songs you’ve never heard… no less. Portishead? […]

Smart People Surround Themselves With Smart People

May 18, 2016 by Copywriting Internet Marketing Marketing Copywriting

Identity vs. logic You know what they say…. the smart people. They say that smart people surround themselves with smart people. This guy’s smart.  He said this: “Before we start laying out the logical argument for a course of action, it’s worth considering whether a logical argument is what’s needed. It may be that the […]

New Classic Style

March 21, 2016 by Copywriting sales copywriting Uncategorized writing tips

So… we put this together.  A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies.  Export advisors. NGOs. Communications professionals. It’s great.  It’s supported with […]