Technology changes, people don’t

Lawrence Bernstein – what a guy. He’s assembled a huge swipe file of classic copywriting and classic ads over at InfoMarketing. Dynamite technique. Fascinating analysis. He studies them, collates them and shares them. Sign up to his mail list – it’s a hoot. On July 28, 2008 Drayton Bird said in “DM Weekly” “I had been looking for these impossible […]

Time I Came Clean

Martin (UK Copywriting) Williams here. How’s it going? I wanted to tell you something about me that you may not already know. That I have a secret life….. I… ummmm… I…….. I…I make music. There… I admit it. Cards on the table. No more pretending. The most beautiful songs you’ve never heard… no less. Portishead? […]

Smart People Surround Themselves With Smart People

Identity vs. logic You know what they say…. the smart people. They say that smart people surround themselves with smart people. This guy’s smart.  He said this: “Before we start laying out the logical argument for a course of action, it’s worth considering whether a logical argument is what’s needed. It may be that the […]

New Classic Style

So… we put this together.  A new writing guide for organisations that want be more successful in English speaking markets. ‘How to win more customers and make more money in English speaking markets.’ Who is it for? International marketing companies. International PR companies. Export companies.  Export advisors. NGOs. Communications professionals. It’s great.  It’s supported with […]