So… the more observant of you may have noticed a FREE DIY COPYWRITING download here. It’s the complete Doctor Strangewords: Or How I Learned to Stop Worrying and Love the Blank Page
5356 words, 10 observations and 22 rules that will change your writing – probably for the better.
Here’s Observation One.
Good Writing is Good Reading
“One hour a day, read. Read everything in the world except your business. Read junk. Very much junk. Read so that anything that interests you will stick in your memory. Just read, just read, just read… There is your audience. There is the language. There are the words that they use.” Eugene Schwartz.
Read Eugene Schwartz, Copyblogger and buy Andy Maslen’s Write to Sell. Subscribe to Seth Godin’s blog. Check out Steven Pinker’s The Sense of Style. And while you’re at it read Gabriel García Márquez. And Will Self. And The Daily Mash. And Charles Dickens. Orwell. Bukowski. Laurie Lee. Learn another language.