Great day at the inaugural (sorry… first) Pro Copywriters’ Network Conference last week.
Super smart presentations from Andy Maslen, Dave Trott, Graeme Archer and Dee Blick. A super smart venue in the form of Haberdashers’ Hall.
Amongst the many words of wisdom, here are three particularly memorable quotes. As inspired as they are true:
1. ‘Creativity is the last unfair advantage we’re legally allowed to take over the competition’. – Dave Trott.
2. ‘Without empathy writing is a pointless and empty activity’. – Graeme Archer.
3. ‘Copywriting is all about numbers, not words.’ – Andy Maslen.
We’re employed for a reason. To improve response rates, click through rates, reduce CPA, increase ROMI, and when all is said and written, to boost profits.
Creative work, written empathetically will give you a much greater chance of delivering the numbers.
Reading, Writing…… and Arithmetic.
Oh… and happy birthday Paul Brindley – He’s somewhere below, playing bass and looking all young and gorgeous.