There’s a book. A very good book. Actually it’s not a very good book. It’s a brilliant book. A brilliant new book by David Shanks called The Special Brand.

Less copywriting, more of a meta-thinking (you know… the stuff that informs the writing), and business kind of book.

The best £6.95 I’ve spent since the bus fare to Dom Stud’s place where he gave me the Red House Painters Retrospective. Arguably better 🙂

We’re talking brand essence. Differentiation. Distilled wisdom.

Ever tried The Park Bench Statement on your company?

What do Cruijff, Neeskens, Rensenbrink et al between them possess?

How do you carve an elephant?

Read on.. all will be revealed.