There’s a fish monger five minutes down the road from my office in Chorlton, Manchester. It’s called Out of the Blue. Sometimes when I meet a client around lunchtime I’ll suggest we wander down there to get something to eat. OOTB do a lunch deal – sushi, miso soup and a choice of either wasabi nuts or peas. It costs £4. My clients love it.

I took one there yesterday – she was in heaven; ended up spending another £18 on fresh hake, a tenner on langoustine and even bought some sea spinach.

There’s a Greggs four doors down from my office. They also do a lunch deal. It’s a pound cheaper than OOTB . I never take my clients there.

And the moral of this fishy tale?

The value of value over price. In copywriting, in food, in perpetuity. If you get it – you get it. If you don’t you won’t. And once the money’s gone – it can’t come back.

Over to you Neil…

http://www.youtube.com/watch?feature=player_embedded&v=QeH8s_RAuTI&w=320&h=240