Do you use LinkedIn as source of information and inspiration for your sector? You should. It’s great. A colourful place. Full of colourful people. Especially the groups. Whether you chose to simply lurk or become a mega contributor the amount of experience and insight on tap is amazing.
Take the discussion ‘What’s THE single-best writing tip anyone’s ever given you, and why does it stand out?‘ that was started recently at the Copywriters Beat group. Stacks of sage advice, interesting perspectives and useful tips.
Here are some of my favourites:
- If you’re a writer, you write – Dave Egan.
- Ask the question “So what?” – Linda Wilkinson.
- First identify the audience’s problems or needs, then present them with the solution by focusing on the benefits of your product/service rather than the features – Geraldine Jones.
- Sell a good night’s sleep – not the mattress – Daniel Skulkaew.
- Write it the best you can. Then rewrite it. And rewrite it again. Write it until you are absolutely sure it is the finest work you’ve done – Donna Ambiano.
- The first draft is sh*t – Matthew Meakins.
- Write to express, not to impress – Marya Jan.
David Ogily gets repeated mentions and sound advice from Strunk & White’s, The Elements of Style is in here as well. A special mention too for George Orwell’s 6 rules for writing.
Here they are:
- Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything barbarous.
Whether you’re a copywriter, an architect, an artist, a barista, barrister, or a lumberjack who’s ok, there’s bound to be a wealth of super-relevant something for you there. Worth a mooch.
Thanks to [ T▲TH▲G▲T▲ ] for the image (keep 'em coming Tris)