Advertising Copywriting At Its Best – The Copy Book

the copy bookDo you run any Google alerts? They’re a great way of keeping a virtual ear to the virtual ground.  I run a few – Copywriter UK, SEO Copywriting, Manchester Copywriter, Manchester Copywriting for instance, just to find out what’s going on in the world of…. hmmm copywriting. Manchester copywriter, Managing and Creative Director at Red C, Julian Gratton blogged recently about the re-released D&AD Copy Book. I picked it up through my alerts.

Good thing too.

So deep was his affection for The Copy Book that I had absolutely no choice but to head straight on over to Amazon. I nailed a copy then and there.

It’s published by the wonderful Taschen and at only £21.39 represents a Scott Parker steal. It’s a joy to behold. And to hold.

Taschen – Gotta love ’em. In a previous Ottakarnation I once sold The G.O.A.T. signed limited edition tribute to Muhammad Ali (worth every penny even at £2500).

Anyway…. The Copy Book? It’s wonderful too. A masterclass in classic creative copywriting. Perfect for anyone who enjoys and respects the work of a creative copywriter. The author notes are also a great insight into the thinking behind powerful creative writing.

There’s a second copy about to wing its way to sunny Medellin. Connie’s primo Leo works there with McCann. He’s been after the book for ages. With the original out of print and second hand copies going for big pesos he’ll be mighty pleased.

Thanks for the heads up Julian.

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Advertising Copywriting At Its Best – The Copy Book

3 Responses

  1. In Praise of the Humble Print Ad.

    Here’s Luke Sullivan’s gush –

    Martin October 16, 2011 at 7:20 pm #
  2. Taschen AND copywriting? I’m going to score my copy right now. Thanks for sharing.

    Ben Locker October 20, 2011 at 2:59 pm #
  3. Thanks for dropping by Ben.

    Let me know what you make of it.



    Martin October 24, 2011 at 11:04 am #

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