Copywriting Genius

Death defying copywriting.  Classic “He didn’t dump me; I dumped him,” getting your retaliation in first copywriting. Agency copywriting at its most audacious, it’s boldest and brilliant best.

Here’s Don Draper’s open letter to the New York Times…

why-im-quitting-tobacco1Don……. we have ignition.

Steffan Postaer and his contributors sum up the episode insightfully on his Gods of Advertising blog. Check out Jon Steinberg’s post too plus loads of comment and geeky analysis over at the Guardian season 4, episode 12 page.

How good?

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Copywriting Genius

3 Responses

  1. While we’re talking about DD/Advertising/Madison Avenue and the rest, check out this Bloomberg Businessweek article – ‘Don Draper’s Revenge’ – http://www.businessweek.com/magazine/content/10_49/b4206074203079.htm – it’s a great read.

    Martin November 30, 2010 at 7:04 am #
  2. Great scriptwriting, but as copy it’s cynical and insincere, so a fail for me.

    Neil Baker September 14, 2011 at 10:15 am #
  3. It seems to be a letter saying “We used to be whores. But were not any more. If you want some good whores, here are their names. But we’re not whores, so you can marry us.”

    Ken Munn September 16, 2011 at 4:50 am #

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