Copywriting Qualification

Copywriting DiplomaA short and sweet UK Copywriting blog post.  I just wanted to let you know about the Institute of Copywriting Diploma that I was awarded last month.

Generous aren’t I.

Plenty of useful stuff on the course.  Modules included;

Writing for business
Press Releases
Direct Mail
Press Ads
Leaflets and Brochures
Writing for the Web

What I particularly appreciated was the time and insight shared by Richard Owsley who reviewed and assessed my work. It was great to have his constructive feedback. Sincere thanks too to Derryck Strachan for his support.

Of course any copywriter worth their salt is studying their craft all the time. Reading around the subject is a must. Books that have inspired me and that I have held close in battle over the last year  include:

Write To Sell: The Ultimate Guide to Great Copywriting by Andy Maslen (I’m just about to get my teeth into both “100 Great Copywriting Ideas (100 Great Ideas): From Leading Companies Around the World” and “The Copywriting Sourcebook: How to Write Better Copy, Faster – For Everything from Ads to Websites“)

Can I Change Your Mind?: The Craft and Art of Persuasive Writing by Lindsay Camp

Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable (Brilliant (Prentice Hall)) by Roger Horberry  – take care with this one though. I may have just blown a really nice job by being too brilliant. The client opened the document and was instantly blinded. (Do you ever over deliver to your own detriment?)

So anyway….. who inspires your copywriting? Who are your rock star copywriter gooroos? Your copywriting touchstones?

Ninja and out.

UK Copywriting – Dip CW (Inst. CW)

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Copywriting Qualification

3 Responses

  1. Thanks for the book recommendations! My latest heroes are Craig Allen and Eric Kallman, who wrote the Wieden+Kennedy Old Spice campaign. Amazing stuff.

    Melanie August 13, 2010 at 9:52 am #
  2. Thanks for that Melanie.

    Yeah that Old Spice campaign was great. I wonder whether the style and tone will inform other campaigns in the way thay hugely successful (actually I’m not even sure whether it was successful, I though I read somewhere that Old Soice sales have actually fallen) campaigns do.

    In his book Horberry refers to the way that the success of the Innocent led to everyone wanting an Innocent voice.

    Enjoyed your site btw – it feels good.

    Martin August 13, 2010 at 1:40 pm #

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