Most of the time I spend copywriting isn’t spent copywriting

Copywriting Manchester copywriterFunny thing for a freelance copywriter to say isn’t it? Maybe, but it’s true. Most of the time I spend copywriting isn’t spent copywriting.

I stare out of the window, I browse online, I gaze into the middle distance. I Blip or Spotify, I talk to Scandinavians.

Sometimes I look at the TV or sleep or drive or wash up or walk, hum and strum. I’m always reading. And yes, I confess, there are times when lost in thought I nod in a way that gives people the impression that I’m listening to what they are saying to me.

Lazy? Irresponsible? Unprofessional? Far from it. I’m a copywriter and most of the time I spend copywriting isn’t spent copywriting – it’s just spent.

Talk to most successful freelance copywriters and they would likely be the same. Time spent composing, decomposing, composting, thinking… is the groundwork, the preparation. No thinking, no writing.

There would be no point.

Thanks to Mikee Showbiz for the images

Tags: , , , , , , ,

Most of the time I spend copywriting isn’t spent copywriting

3 Responses

  1. So true – without this ‘nothing’ time when would a copywriter gather their thoughts, mull over projects or search for inspiration.

    It might look like we’re day dreaming or avoiding the physical act of working, but we’re not. Without this thinking and pondering we couldn’t produce electric copy.

    Now, if you don’t mind I’ll get back to staring out the window.

    Sally Ormond March 24, 2010 at 11:31 am #
  2. Hi Sally, nice to meet you too and thanks for the affirmation (I was beginning to think it was just me 🙂

    It’s kind of cumulative isn’t it? Copywriting is a product. Made of ‘stuff’ that’s made of time and reflection.

    Time for (another) lie down.

    Martin March 24, 2010 at 4:40 pm #

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.