Archived entries: writing tips

And after all, you’re my Google Wonderwheel

I’ve always had a talent with lyrics.
So in my last blog I referred to Google Insights as a good keyword research tool. Here’s another. The Google Wonder Wheel. It’s great for drilling down related keyword phrases and identifying a little bit of sexy long tail. Scroll down the Google search page and check
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Google’s Insighful SEO Copywiting tool

Selecting the right kinds of SEO keywords and keyword phrases is important. Get them wrong and you’re Vicky Pollard chatting with the Queen – you’re Lester Burnham on the pull, you’re Paul and Yoko. It’s not going to work out.
You need to talk in a language that your audience understands. More importantly you need to
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Essential freelance copywriter tools

The life of a freelance copywriter can be a mixed bag. One day you’re getting down and dirty SEO copywriting, the next a ghost blog, a newsletter, a sales letter or web copywriting project – all in the name of helping people make happy decisions.
It’s the way I like it, and if you asked any
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Good wine needs no bush

And neither should good copywriting
There’s a shoe shop in the south eastern Chinese city of Shantou called ‘Good Wine Needs No Bush’. Ha! Those crazy Chinese and their crazy Chinglish. ‘How sweet’ we condescended. ‘What ARE they like!’ Well guess what? It’s not Chinglish at all it’s an old English expression that means (according
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Genius copywriting

Genius promo from no nonsense fire place centre House of Fires on Talbot Rd, Old Trafford,  Manchester. Copywriting from the lean, keen school of telling it like it is.
Short, sharp, straight to the point.
Job’s a good un.
Them rulz were made for breakin’.
Nice one Tommy.
Seen anything on your travels that you like?
Do share…