Archived entries: SEO

It’s official – UK copywriting is the best

(Sorry…. did I say THE best?……  I meant 8th best)
Well this was a nice surprise. UK Copywriting at No 8 with a bullet in this month’s Top SEOs Content Creation list.
Always good to have your mojo risen. Well done team! Take a half day.
By way of personal celebration here’s a reworking of a joke that
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And after all, you’re my Google Wonderwheel

I’ve always had a talent with lyrics.
So in my last blog I referred to Google Insights as a good keyword research tool. Here’s another. The Google Wonder Wheel. It’s great for drilling down related keyword phrases and identifying a little bit of sexy long tail. Scroll down the Google search page and check
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Google’s Insighful SEO Copywiting tool

Selecting the right kinds of SEO keywords and keyword phrases is important. Get them wrong and you’re Vicky Pollard chatting with the Queen – you’re Lester Burnham on the pull, you’re Paul and Yoko. It’s not going to work out.
You need to talk in a language that your audience understands. More importantly you need to
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Essential freelance copywriter tools

The life of a freelance copywriter can be a mixed bag. One day you’re getting down and dirty SEO copywriting, the next a ghost blog, a newsletter, a sales letter or web copywriting project – all in the name of helping people make happy decisions.
It’s the way I like it, and if you asked any
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When copywriting becomes content strategy

In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground
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