There’s no triumph where there’s no threat

There’s a lot of ‘dare to be different’ talk in copywriting and social media circles. Stand out they say, differentiate yourself and your product.

I couldn’t agree more. It’s something I’ve felt for a long time and in a partially previous life was/is something I’ve been keen to share through the medium of popular music and
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Wave of Mutilation

So did you contribute to the public humiliation of Carter Ruck? The shaming of United Airlines, the ignominy of The Horizon Realty Group. Have you joined the campaign against……wait for it…….. no giggling at the back……….the Belgian Jeweller? Did you get Jan Moir trending and give her a good old 140 character kicking? Transport for
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