Archived entries: Internet Marketing

How to create remarkable digital content

Top drawer copywriting, content strategy and content marketing presentation from Adam Singer.
How (And Why) To Create Remarkable Digital Content
View more presentations from Adam Singer.
I’m loving this.
Any other new presentations out there dealing with content strategy, copywriting and content marketing that are worth checking out?
Please let me know. Thanks.

X marks the spot

Seth Godin talks about the difference between hourly work and linchpin work and refers to the story of his college professor Henry who solved a damp problem in a high rise building and saved tens of thousands of pounds in the process. It reminded me of the old Henry Ford tale where Ford explains a
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Good wine needs no bush

And neither should good copywriting
There’s a shoe shop in the south eastern Chinese city of Shantou called ‘Good Wine Needs No Bush’. Ha! Those crazy Chinese and their crazy Chinglish. ‘How sweet’ we condescended. ‘What ARE they like!’ Well guess what? It’s not Chinglish at all it’s an old English expression that means (according
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Why did the copywriter cross the road?

Humour works in many ways and on many levels. Here’s a Telegraph extract from ‘The Naked Jape‘, by Jimmy Carr and Lucy Greeves that shares some of them. They talk about setting up the punchline, comic timing and economy of language – check it out it you have time, there’s a wonderful Emo Phillips routine
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Life’s a pitch…..and then you buy

It’s true. I haven’t always been the gifted copywriter I am today. Not always the UK copywriter of choice for the SEO great and the web marketing good of London Town, Manchester and the shires……. no less. In a roundabout way though I’ve always been a writer, songs, reviews, stuff, though the copywriter I’ve become
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