The life of a freelance copywriter can be a mixed bag. One day you’re getting down and dirty SEO copywriting, the next a ghost blog, a newsletter, a sales letter or web copywriting project – all in the name of helping people make happy decisions.
It’s the way I like it, and if you asked any
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In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground
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Seth Godin talks about the difference between hourly work and linchpin work and refers to the story of his college professor Henry who solved a damp problem in a high rise building and saved tens of thousands of pounds in the process. It reminded me of the old Henry Ford tale where Ford explains a
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And neither should good copywriting
There’s a shoe shop in the south eastern Chinese city of Shantou called ‘Good Wine Needs No Bush’. Ha! Those crazy Chinese and their crazy Chinglish. ‘How sweet’ we condescended. ‘What ARE they like!’ Well guess what? It’s not Chinglish at all it’s an old English expression that means (according
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There’s more to being a copywriter than being a copywriter these days and to be honest I’m not even sure that the term copywriter even does me any favours on occasions. A case in point being the inaugural SAScon Manchester SEO and social search convention held the other week.
With a hard and fast focus on
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Copywriting and content marketing that attracts visitors, builds relationships and turns prospects into customers. Simple, effective and profitable SEO copywriting, Web Copywriting, Blog Copywriting, Social Media Strategy and content marketing to build your business online.
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Copyright © Martin Williams and UK Copywriting 2009. All rights reserved.