Archived entries: Copywriting

Google’s Insighful SEO Copywiting tool

Selecting the right kinds of SEO keywords and keyword phrases is important. Get them wrong and you’re Vicky Pollard chatting with the Queen – you’re Lester Burnham on the pull, you’re Paul and Yoko. It’s not going to work out.
You need to talk in a language that your audience understands. More importantly you need to
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How to create remarkable digital content

Top drawer copywriting, content strategy and content marketing presentation from Adam Singer.
How (And Why) To Create Remarkable Digital Content
View more presentations from Adam Singer.
I’m loving this.
Any other new presentations out there dealing with content strategy, copywriting and content marketing that are worth checking out?
Please let me know. Thanks.

Essential freelance copywriter tools

The life of a freelance copywriter can be a mixed bag. One day you’re getting down and dirty SEO copywriting, the next a ghost blog, a newsletter, a sales letter or web copywriting project – all in the name of helping people make happy decisions.
It’s the way I like it, and if you asked any
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When copywriting becomes content strategy

In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground
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X marks the spot

Seth Godin talks about the difference between hourly work and linchpin work and refers to the story of his college professor Henry who solved a damp problem in a high rise building and saved tens of thousands of pounds in the process. It reminded me of the old Henry Ford tale where Ford explains a
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