Most of the time I spend copywriting isn’t spent copywriting

Funny thing for a freelance copywriter to say isn’t it? Maybe, but it’s true. Most of the time I spend copywriting isn’t spent copywriting.
I stare out of the window, I browse online, I gaze into the middle distance. I Blip or Spotify, I talk to Scandinavians.
Sometimes I look at the TV or sleep or drive
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