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	<title>Comments on: Copywriting That Saves Lives</title>
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	<link>http://ukcopywriting.com/ukcopywriting/index.php/2009/11/12/copywriting-that-saves-lives/</link>
	<description>Manchester copywriter, freelance copywriting and content. Your content problems solved.</description>
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		<title>By: Pete Shorney</title>
		<link>http://ukcopywriting.com/ukcopywriting/index.php/2009/11/12/copywriting-that-saves-lives/comment-page-1/#comment-13</link>
		<dc:creator>Pete Shorney</dc:creator>
		<pubDate>Fri, 13 Nov 2009 17:04:32 +0000</pubDate>
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		<description>Thank you.  We all chase our own &quot;Vegas&quot;...  ;-)</description>
		<content:encoded><![CDATA[<p>Thank you.  We all chase our own &#8220;Vegas&#8221;&#8230;  <img src='http://ukcopywriting.com/ukcopywriting/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: admin</title>
		<link>http://ukcopywriting.com/ukcopywriting/index.php/2009/11/12/copywriting-that-saves-lives/comment-page-1/#comment-12</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Fri, 13 Nov 2009 17:02:54 +0000</pubDate>
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		<description>Hi Pete - thanks for the comment :-) No it doesn&#039;t sound cheesy it sounds committed.

When/if you catch Vegas -  I hope you&#039;re not disappointed.</description>
		<content:encoded><![CDATA[<p>Hi Pete &#8211; thanks for the comment <img src='http://ukcopywriting.com/ukcopywriting/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  No it doesn&#8217;t sound cheesy it sounds committed.</p>
<p>When/if you catch Vegas &#8211;  I hope you&#8217;re not disappointed.</p>
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		<title>By: Pete Shorney</title>
		<link>http://ukcopywriting.com/ukcopywriting/index.php/2009/11/12/copywriting-that-saves-lives/comment-page-1/#comment-11</link>
		<dc:creator>Pete Shorney</dc:creator>
		<pubDate>Fri, 13 Nov 2009 16:46:47 +0000</pubDate>
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		<description>When I started to write in a  professional capacity, it was for the e-mail team in a call centre.  There was a word, well a phrase, that has lost impact over time like many others.

&quot;We will endeavour to help.&quot;

It might sound cheesy now, but to me it was like gold, because I (and many others in that office) meant it.  A customer service equiry can be a long, involved process.  It really can be a bit of an operation sometimes to get to investigate something.

An endeavour.

I still don&#039;t use that word lightly either.  Not the way I use &quot;awesome&quot; certainly!</description>
		<content:encoded><![CDATA[<p>When I started to write in a  professional capacity, it was for the e-mail team in a call centre.  There was a word, well a phrase, that has lost impact over time like many others.</p>
<p>&#8220;We will endeavour to help.&#8221;</p>
<p>It might sound cheesy now, but to me it was like gold, because I (and many others in that office) meant it.  A customer service equiry can be a long, involved process.  It really can be a bit of an operation sometimes to get to investigate something.</p>
<p>An endeavour.</p>
<p>I still don&#8217;t use that word lightly either.  Not the way I use &#8220;awesome&#8221; certainly!</p>
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		<title>By: uberVU - social comments</title>
		<link>http://ukcopywriting.com/ukcopywriting/index.php/2009/11/12/copywriting-that-saves-lives/comment-page-1/#comment-10</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Fri, 13 Nov 2009 16:32:28 +0000</pubDate>
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		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by martinjwilliams: Copywriting That Saves Lives - http://bit.ly/4kpTj3...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by martinjwilliams: Copywriting That Saves Lives &#8211; <a href="http://bit.ly/4kpTj3..." rel="nofollow">http://bit.ly/4kpTj3&#8230;</a></p>
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		<title>By: Martin</title>
		<link>http://ukcopywriting.com/ukcopywriting/index.php/2009/11/12/copywriting-that-saves-lives/comment-page-1/#comment-9</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Fri, 13 Nov 2009 16:18:55 +0000</pubDate>
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		<description>Nice one Andrew. I&#039;m with you on that SLSC warning. Brutal.

Breakfast at Timothy&#039;s - A burger van on the A38. Does that count? Couldn&#039;t help but stop for a tea :-)</description>
		<content:encoded><![CDATA[<p>Nice one Andrew. I&#8217;m with you on that SLSC warning. Brutal.</p>
<p>Breakfast at Timothy&#8217;s &#8211; A burger van on the A38. Does that count? Couldn&#8217;t help but stop for a tea <img src='http://ukcopywriting.com/ukcopywriting/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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