Tag Archives: Manchester copywriter

Brilliant Sales Copywriting – The Groupon way

Great sales copywriting has driven worldwide success for Groupon You’re by now probably aware of Groupon. No? It’s a group-buying website out of Chicago since 2008. Now running in nearly 40 UK towns and cities the company advertises limited deals on behalf on various businesses. Different offers each day covering things such as meal deals, […]

Copywriting Rules

The only copywriting rule here is that there aren’t any copywriting rules. Nonsense. Rules give us context, they are glue, the common ground, the ways and the means that values… have value. They offer relationship and relativity. An axis, a framework. Whether we know them in detail or only share a vague familiarity, they join […]

Copywriting Qualification

A short and sweet UK Copywriting blog post.  I just wanted to let you know about the Institute of Copywriting Diploma that I was awarded last month. Generous aren’t I. Plenty of useful stuff on the course.  Modules included; Writing for business Press Releases Direct Mail Press Ads Leaflets and Brochures Newsletters Writing for the […]

When copywriting becomes content strategy

In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground for […]