Tag Archives: copywriter uk

A warning to the curious

Wot no reference to copywriter king David Ogilvy? No Joseph Sugarman quote or Andy Maslen reference? Not even any Copywriter Manchester SEO keyword inspiration? No, not this week. This is a PPC tale – pre professional copywriting. Fundays I used to be heavily involved in music promotion – anti-folk, alt country, experimental electronica, anything interesting […]

When copywriting becomes content strategy

In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground for […]