Yoshi’s Blend from Mackenzie Sheppard on Vimeo.

Yoshi’s got style. He says: “What is important is for our hearts to be broken into pieces and to be humble. This is a process you learn. How to be humble.”  Ground roasted, 78rpm wisdom.

The video? Nothing directly to do with Manchester, copywriting, me being a copywriter in Manchester or SEO (shoot me). Everything to do with hope, class, care, style, love and being human. Yoshi is an impressive example of all.

I aspire.

While I’m on the subject of coffee, do check out CoffeeKicks by international playboy and co-conspirator Phil Byrne – brilliant SEO, link building and website marketing advice.

Thanks to Adam Westbrook for the Yoshi's Blend heads up.

I’m not one for re quoting Dalai Lama wisdom or the profound words of people I’d never heard of until someone I mistakenly follow on Twitter used them to affirm their touchy feely side. I will, however, make an exception today as it’s Valentine’s Day.

And to the Guardian’s Rob Smyth who included this contribution from Paul Taylor in his live coverage of the Pakistan v England One Day International (England won by 130 runs by the way), a heartfelt and sincere thanks.

“14 words that are key to a successful relationship: ‘You look great’ ‘Can I help?’ ‘Let’s eat out’ ‘I’m sorry’ ‘I love you’.”

Like.

Thanks to [ T▲TH▲G▲T▲ ] for the image (keep 'em coming Tris)

Well the lovely and extremely switched on folk at TopSEOs have been kind enough to recognise UK Copywriting’s SEO Copywriting chops yet again. Reclining in a fashionable 7th place on the Best SEO Copywriting Company (ies) in United Kingdom – January 2012 list we’d like to take this opportunity to show our appreciation with a quick repeat of that Manchester SEO copywriting chestnut:

Question – How many Manchester SEO Copywriters does it take to change a light Manchester SEO Copywriter a light bulb?

Answer – It takes one Manchester SEO Copywriter to change a Manchester SEO copy writer copywriter light Manchester seo copywriter UK bulb.

Oh yes.

I was talking with a client recently about a some new brochure copywriting when I pulled out the old ‘Whose voice should we hear when we read the words?’ question. Roger Horberry refers to it in his Brilliant Copywriting book. It’s the bit of the brief where the client works out which person or combination of people might best represent their brand personality. Some might say Patsy from Absolutely Fabulous with a dash of Stephen Fry or Morrissey meets Peter Griffin. Or George Clooney meets Wayne Rooney with a hint Belinda Carlisle.

‘In many ways’, says Horberry, ”’Whose voice should I hear?’ is the most important question a copywriter can ask a client.’

Not only that but it’s also the best fun.

My client concluded that astronomer to the stars, Manchester’s very own Professor Brian Cox would do. A very wise choice if you don’t mind me saying so sir. It also gives me the opportunity to share this video of the wonderful Earnest Cox (see what I did in the title? Eh? See it?). What a band. Happy Day what a great song. A gift.

Image borrowed form http://www.apolloschildren.com

Well, so far so good. Two out of two ain’t bad.

Here’s a poem that was on the wall of my room in the Klauss K in Helsinki. I think it’s absolutely beautiful. Shame my photography isn’t. Shame too that it’s taken me so long to share it.

I’m resolved to keep up the good work.