Archived entries: writing tips

The Science of No

In 2012 Pablo Larraín released a film called ‘No’. It’s very good. Maybe that’s why it won the Director’s Fortnight at Cannes Film Festival 2012. It’s the story of Rene Saavedra a daring young advertising executive entrusted by Pinochet’s opposition with heading up the campaign for a ‘no’ vote in the country’s 1988 referendum. In
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I Want a David Byrne Suit

Manchester’s grey acorn Morrissey was at the Lowry not so long ago complaining about how often he’s mistaken for indicted war criminal Ratko Mladic, award winning chanteuuuuuuse Kd Lang or even a young Stewart Lee. Talking of Stewart Lee – there’s a man that divides opinion. Moist lipped Guardianistas hanging on his every weighted pause while
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Confessions of a Copywriting Groupie

Look at me! With my BEST new mate. Sidling up him thinking maybe some of that success, some of those awards, inductions into halls of fame, the wealth, the acclaim, the string of suitors…. might… just might rub off. Ha! Shameless. Ever the misplaced optimist indeed. Anyway… I regress… Classic copywriting insight doesn’t get much
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The Copywriter’s Copywriter – Drayton Bird

This is Drayton Bird Upon close inspection you’ll see he’s not a bird at all….. No. Drayton Bird is in fact a copywriter– he grew up in a pub near Liverpool, went to Manchester Uni  and has spent his life in marketing – very, very successfully. These days………… he lives up a mountain – shrouded
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LinkedIn For Copywriters

Do you use LinkedIn as source of information and inspiration for your sector? You should. It’s great. A colourful place. Full of colourful people. Especially the groups. Whether you chose to simply lurk or become a mega contributor the amount of experience and insight on tap is amazing. Take the discussion ‘What’s THE single-best writing
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