Connie just asked me to run her into Uni. Ever the gent, I did. Good thing too. For one – Connie makes her lecture on time. Secondly I managed to catch an interesting piece on You and Yours, (since the kids up the road snapped the car aerial we’re hardwired to Radio 4). There was a
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Remember that Morecambe and Wise sketch in which Eric hears a siren wailing outside. He looks out of the window and tells Ernie,”he’ll not sell much ice-cream going at that speed”. Classic comedy no doubt, but what has Eric Morecambe’s genius one liner got to do with SEO copywriting or advertising copywriting? Quite a lot.
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I got a call from a BIG company the other day. They’ve been whacked by the Farmer update (Pandapocolypse ) but despite having copped it once already, they were still looking to only pay content mill/craptent rates. Weird. Weirder still is when people use the promise of vast amounts of work to entice you into
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Quality marketing copywriting wins business. How come so much marketing copy and online sales copywriting is rubbish? Here’s a copywriting exception that proves the rule – Saddleback Leather I’ve long been a fan of Saddleback Leather – (sorry Ryan I know I go on about it). So much so that I was even inspired to
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