Archived entries: Copywriting tools

LinkedIn For Copywriters

Do you use LinkedIn as source of information and inspiration for your sector? You should. It’s great. A colourful place. Full of colourful people. Especially the groups. Whether you chose to simply lurk or become a mega contributor the amount of experience and insight on tap is amazing. Take the discussion ‘What’s THE single-best writing
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And after all, you’re my Google Wonderwheel

I’ve always had a talent with lyrics. So in my last blog I referred to Google Insights as a good keyword research tool. Here’s another. The Google Wonder Wheel. It’s great for drilling down related keyword phrases and identifying a little bit of sexy long tail. Scroll down the Google search page and check out
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Google’s Insighful SEO Copywiting tool

Selecting the right kinds of SEO keywords and keyword phrases is important. Get them wrong and you’re Vicky Pollard chatting with the Queen – you’re Lester Burnham on the pull, you’re Paul and Yoko. It’s not going to work out. You need to talk in a language that your audience understands. More importantly you need
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Essential freelance copywriter tools

The life of a freelance copywriter can be a mixed bag. One day you’re getting down and dirty SEO copywriting, the next a ghost blog, a newsletter, a sales letter or web copywriting project – all in the name of helping people make happy decisions. It’s the way I like it, and if you asked
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