Do you run any Google alerts? They’re a great way of keeping a virtual ear to the virtual ground. I run a few – Copywriter UK, SEO Copywriting, Manchester Copywriter, Manchester Copywriting for instance, just to find out what’s going on in the world of…. hmmm copywriting. Manchester copywriter, Managing and Creative Director at Red C,
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Advertising copywriter Luke Sullivan wrote a splendid book on the art that is ad copy and advertising a couple of years back. It’s called ‘Hey Whipple. Squeeze This. A Guide to Creating Great Advertrising.’ I picked up a copy of the 3rd edition recently and can highly recommend it. Not only is the book bright,
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