Archived entries:

The Best SEO Copywriting Company In The UK

Well the lovely and extremely switched on folk at TopSEOs have been kind enough to recognise UK Copywriting’s SEO Copywriting chops yet again. Reclining in a fashionable 7th place on the Best SEO Copywriting Company (ies) in United Kingdom – January 2012 list we’d like to take this opportunity to show our appreciation with a
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The Importance Of Being Brian Cox

I was talking with a client recently about a some new brochure copywriting when I pulled out the old ‘Whose voice should we hear when we read the words?’ question. Roger Horberry refers to it in his Brilliant Copywriting book. It’s the bit of the brief where the client works out which person or combination
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Beautiful writing…

Well, so far so good. Two out of two ain’t bad. Here’s a poem that was on the wall of my room in the Klauss K in Helsinki. I think it’s absolutely beautiful. Shame my photography isn’t. Shame too that it’s taken me so long to share it. I’m resolved to keep up the good
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Resolve… and the lack of.

So Seth Godin says it’s important to write every day. And he’s right. And he also says that unless you put it in front of people it doesn’t count. And again, he’s right. ‘Everything you do that gets in the way of writing is foolish’, he says. So I’m thinking which New Year’s resolution I’m
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