Archived entries:

Essential freelance copywriter tools

The life of a freelance copywriter can be a mixed bag. One day you’re getting down and dirty SEO copywriting, the next a ghost blog, a newsletter, a sales letter or web copywriting project – all in the name of helping people make happy decisions. It’s the way I like it, and if you asked
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When copywriting becomes content strategy

In my recent ‘Call yourself a copywriter post?‘ I questioned whether the pure and simple title ‘copywriter‘ was being devalued by the copy mills and the SEO drive to force feed the interweb with fodder copy. Could it be possible to sidestep the low-rent pay per word perception and reclaim the business high ground for
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X marks the spot

Seth Godin talks about the difference between hourly work and linchpin work and refers to the story of his college professor Henry who solved a damp problem in a high rise building and saved tens of thousands of pounds in the process. It reminded me of the old Henry Ford tale where Ford explains a
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