Archived entries:

The logic of language, the funniest thing in the world – ever

A copywriting post? By a copywriter about copywriting, for copywriters? Hmmmmm. Tenuous. Sometimes though………… you just have to laugh. A few Christmases back I was round @jason and @phil_daniels place doing the Trivial Pursuit too much booze thing. Cheese and whine. Little Luke and his girlfriend Anna were there too, fairy lit and out if
Read More …

How to source great images for your blog

Are you a copywriter or blogger looking for some fresh and creative design inspiration, some new marketing textures for your site? Are you as turned off by all those dull, done, stock images as I am? You know the score. In his Copywriting Tips Nick Usbourne writes about the perils of using cliched images on
Read More …

Copywriting That Saves Lives

If you’ve recently had the the misfortune of using the British motorway network you will know what a grim experience it can be at best of times. A wet Friday afternoon haul from Bristol to Manchester,  enough to reduce a grown man to Britney. Recently though, I’ve taken interest in and  inspiration from an extraordinarily
Read More …

There’s no triumph where there’s no threat

There’s a lot of ‘dare to be different’ talk in copywriting and social media circles. Stand out they say, differentiate yourself and your product. I couldn’t agree more. It’s something I’ve felt for a long time and in a partially previous life was/is something I’ve been keen to share through the medium of popular music
Read More …

Being a prick – it’s the new black

Want to be No 1 on Google? Here’s how? Be controversial. No. Not controversial. That’s not really good enough to get above the noise. Cause offence, be vile, be rank, rude, be cruel, be caustic, be bigoted, be spiteful, be inhumane…………. but most of all…………be despised. The more they hate you, the better. You’re even
Read More …

Copyright © Martin Williams and UK Copywriting 2011. All rights reserved.